10 Sessions You Should Attend at Content Marketing World

Content Marketing World has become a captivating event that places content as the heart of marketing. With audiences doubling in size every year, companies are realizing how important it is to understand, create and distribute content.

If you’ve taken a glance at the conference’s agenda, even the most prepared can become overwhelmed. With over 150 sessions from more than 100 speakers representing HarperCollins, LinkedIn, Lenovo and General Electric to name a few –. Here are 10 sessions from CMW –taking place in Cleveland, September 8-11, 2015— that you will want to add to your list.
 

1. The Strategy and Execution Behind Marriott International’s Global Creative + Content Studio | B2C

   Marriott International is the first travel company to launch a global content studio. At this session you’ll learn about the “3C” content strategy and approach used to develop, produce, and distribute creative + content for 19 brands, 4,100 hotels, in 80 countries. Take notes on the shifts in media consumption and how that insight has gone into building a global content organization.

   

   Speaker: David Beebe
   When: September 9, 2015 | 10:45AM – 11:30AM

2. Practical Tips, Tools and Templates to Build Your Content Marketing Strategy | Tools/Technology

   Creating content to stand out above the noise and reach customers is the goal for most content marketers. However, they fail to document what they are trying to achieve, how they will get it done, and what measures proves success. In this session you’ll learn how to build an effective customer journey map, generate 100 content ideas in just a few minutes, and the way in which marketers must develop new skills and a new creative process.
   Speaker: Michael Brenner
   When: September 9, 2015 | 11:45AM – 12:30PM
   

3. How to Effectively Outsource Content to Freelancers | Panels

   Have you thought about outsourcing your content creation? In this session a panel of experts who are both pro-outsourcing content and against outsourcing content will discuss if it’s an effective channel for content creation and succeed in today’s content marketing landscape.
   Speakers: J.D. Peterson, Joanne Cleaver, Jason Miller, Arestia Rosenberg, Heather Hurst
   When: September 9, 2015 | 2:30PM – 3:15PM
   

4. Visual Storytelling at Scale | B2B

   GE is a continually evolving brand that has mastered connecting with its audiences through science and technology. In this session you’ll explore how GE leverages new digital channels to create content that is entertaining, insightful and tailored to their audiences.
   Speaker: Katrina Craigwell
   When: September 9, 2015 | 3:30PM – 4:15PM
   

5. How Senior Marketers & CMOs Are Structuring Around Content Marketing | Panels

   If you’re curious about the ways that enterprises are planning and incorporating content into their marketing, you should just go straight to the top. In this session, you’ll hear from senior marketers from a range of industries on how they are planning their future with (or without) content marketing.
   Speakers: Todd Wheatland, Allen Gannett, Chris Moody, Courtney Pierce, Jeannine Rossignol
   When: September 10, 2015 | 11AM – 11:45AM
   

6. The Opportunities in Native Advertising | Panels

   Native Advertising has gained popularity as one channel for marketers to promote and distribute content, however it’s important to keep in mind the challenges with it as well. In this session, you’ll learn the basics of native advertising and what programs you should consider as part of your overall strategy.
   Speakers: Bo Sacks, Sarah Dale, Mike Feeley, Sachin Kamdar, Claire Robinson
   When: September 10, 2015 | 2:45PM – 3:30PM
   

7. Words + Pictures: A Content Marketer’s Guide To Visual Content | Visual Storytelling

   Visual content is able to communicate more information than just plain text alone. As content marketers, being able to tell your brand’s story visually through an ever-changing landscape of delivery channels can be challenging. In this session you’ll learn practical tips for planning, organizing, delivering and optimizing visual content.
   Speaker: Buddy Scalera
   When: September 10, 2015 | 11AM – 11:45AM
   

8. Creating an Efficient, Effective and Scalable Content Marketing Machine | Creation & Distribution

   Successful content marketing isn’t always a clearly paved path. Getting a handle on the process is key to replicating success and ultimately scaling. In this session you’ll hear from the people who led the successful audience development programs fueling growth at AT&T, Delta Faucet, Hilton, UPS, and more.
   Speakers: Peter Kornberg, Andrew Hanelly
   When: September 10, 2015 | 1:45PM – 2:30PM
   

9. The Trials and Tribulations of Conducting a Content Audit (Why less content is best content) | Content Strategy

   Planning a brand re-launch or simply need to get a grasp of your existing content? Mickey will take you through Hyland’s brand re-launch and content audit to share methods and best practices when learning to manage the future of your content marketing efforts.
   Speaker: Mickey Mencin
   When: September 10, 2015 | 11AM – 11:45AM
   

10. Less-than-obvious Content Metrics You Need to Pay Attention To | Performance ROI

    When measuring the success of your content, most look towards sales and engagement. However, Rebecca will explore other less obvious KPIs that marketers should be keeping their eyes on. This session will cover 6 case studies for measuring content marketing performance, how to measure by business goal, and an overall framework to measure content marketing.
    Speaker: Rebecca Lieb
    When: September 10, 2015 | 11AM – 11:45AM

 
Be sure to stop by booth #82 to chat with us about content! Be sure to bring some extra business cards for a chance to win a pair of your own customized Nike shoes.

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