Earlier this year YouTube launched a very public celebration of its 10-year anniversary. It had much to be proud of; over the past decade, it has provided a platform and audience for some of the most iconic videos to emerge on the web, everything from the humorous (Charlie Bit My Finger, David at the Dentist) to the politically impactful (the death of Neda Agha-Soltan in Iran, police misconduct in the US). Part of its success derives from the fact that it’s been the dominant online video platform for most of those 10 years. Other than Vimeo and a few smaller players, YouTube was the only place to upload your video if you wanted it to actually be seen.
That scenario has changed drastically within the last year or so. Nearly every major social platform, from Facebook to Instagram to Twitter to Tumblr, has launched a native video tool, and many are starting to see strong adoption. Facebook recently announced its native videos are being viewed four billion times a day and live Periscope streams of the Mayweather Pacquiao fight were watched by tens of thousands of users.
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Matt Cooper is the CEO of Visually. Follow him on Twitter @matt_cooper
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